CLIENT: PACIFIC RUGBY

The Power Of The Pacific

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You’ll want to watch Super Rugby Pacific’s commercial twice. At least twice. It’s visually astounding and unlike any football commercial you’ve ever seen. It defies all the football ad clichés. It’s in slo-mo and underwater.

The campaign features twenty-four players from twelve teams and was written and directed by Richard Bullock, working directly with Rugby Australia and New Zealand Rugby. The campaign features the stars of the Super Rugby Pacific and pays tribute to the binding force between the nations involved, the Pacific Ocean itself.